Commitment to Action

We Day: Empowering Youth to Become Active Global Citizens

Commitment by

Free The Children

In 2010, Free The Children committed to bringing 'We Day' and the year-long youth engagement program called 'We Schools in Action' to the United States. Popularized in Canada, We Day is a free, annual event where leading activists spread their message to stadiums full of energized students. Over the course of the year, youth commit to actions, volunteer, and fundraise to support local organizations and adopt villages around the world through the 'We Schools in Action' program. With the help of Universal McCann, Free the Children was able to raise over $200,000 to adopt villages in Kenya, and continues to help the initiative by identifying key potential US media and corporate brand partners. In addition, through a partnership with actress Natalie Portman, Free The Children developed and launched The Power of a Girl Initiative. This campaign challenged girls across North America to fundraise for Free The Children's first all-girls high school in Kenya, the Kisaruni Girls' Secondary School.

Share

Tabs

Overview
Summary

Commitment

We Day: Empowering Youth to Become Active Global Citizens

Launched

2010

Est. Duration

2 Years

Estimated Total Value

$2,500,000

Region

Asia, Latin America & Caribbean, Africa

Countries

CHINA, ECUADOR, GHANA, HAITI, INDIA, KENYA, NICARAGUA, SIERRA LEONE, UNITED KINGDOM, United States

Commitment by

Free The Children