Commitment to Action

WEfficiency: A Crowdfunded Energy Efficiency Solution

Commitment by

Blue Planet Foundation

In 2013, Blue Planet Foundation committed to develop and pilot an innovative efficiency funding program, called 'WEfficiency,' to help nonprofits unlock the benefits of energy efficiency. WEfficiency uses modern crowdfunding to create a new type of leveraged philanthropy, based on innovation, community support, and the extraordinary cost-effectiveness of energy efficiency. Blue Planet will develop an engaging site that allows nonprofits to easily broadcast proposed energy efficiency projects, including projected costs and savings. If the project receives enough pledges to cover the upfront cost of the project, WEfficiency will collect the 'donations' from the crowd to fund the project. The initial pilot will include energy efficiency projects at three Hawaii-based nonprofits.

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WEfficiency: A Crowdfunded Energy Efficiency Solution



Est. Duration

1 year

Estimated Total Value



Northern America


United States

Commitment by

Blue Planet Foundation

Partner(s) of the Commitment Maker(s)

YWCA USA, Hawaii Alliance of Non-Profit Organizations (HANO), State of Hawaii, Hawaii Public Radio, Damien Memorial School, Atherton Foundation, Energy Industries