In a time of rapid globalization and growth, this commitment strives to create a new model to address one of today's most pressing challenges: the Global Food Crisis. Through this commitment, Booz & Co. will support the World Food Program by piloting the 'megacommunity' model in Italy. This megacommunity will bring together a group of key leaders from business, government, and civil society to increase public awareness of and the fund-rasing for the Global Food Crisis, specifically highlighting the areas of school feeding and undernutrition. The ultimate goal of this commitment is to create an effective and replicable model that can be applied in other developed countries around the world.
To achieve this goal, Booz & Co. and Ms. Josette Sheeran from the WFP will pilot the megacommunity in Italy with the support of the following leaders: Hon. Prime Minister Silvio Berlusconi, Government of Italy; Mr. Fedele Confalonieri, Chairman of Mediaset, the largest Italian media conglomerate; Barilla Food Company; and Aspen Institute Italia, a think tank. The results will be showcased at the next G8 Summit in Italy in June 2009.
This commitment recognizes the fact that the world has changed structurally and issues have become so complex that no one can solve them alone. In response, Booz and Co. will work to integrate players from across sectors to tackle this critical issue. It will do so in the following phases:
- Phase 0: Identify and select the co-leader to implement the WFP megacommunity model (Completed)
- Phase I: Engage Italian leaders on the food agenda; Raise the 'Global Food Crisis' issue on the G8 2009 agenda (August - September 2008)
- Phase II: Operationalize the 'megacommunity' with the media, Barilla, and the Government of Italy; Media scheduling (TV, magazines, newspapers) and marketing in favor of World Food Program (October - February 2009)
- Phase III: Results achieved in preparation for the 2009 G8 summit (March - May 2009)
- Phase IV: WFP megacommunity results presented to the G8 summit (July 2009)
According to the World Food Programme, ' There are 925 million undernourished people in the world today. That means one in seven people do not get enough food to be healthy and lead an active life. Hunger and malnutrition are in fact the number one risk to the health worldwide - greater than AIDS, malaria and tuberculosis combined.
Among the key causes of hunger are natural disasters, conflict, poverty, poor agricultural infrastructure and over-exploitation of the environment. Recently, financial and economic crises have pushed more people into hunger.
As well as the obvious sort of hunger resulting from an empty stomach, there is also the hidden hunger of micronutrient deficiencies which make people susceptible to infectious diseases, impair physical and mental development, reduce their labour productivity and increase the risk of premature death.
Hunger does not only weigh on the individual. It also imposes a crushing economic burden on the developing world. Economists estimate that every child whose physical and mental development is stunted by hunger and malnutrition stands to lose 5-10 percent in lifetime earnings.'
Through this commitment, Booz and Co. is organizing a community of key stakeholders to address this critical and complex problem.