Clasma intends to engage the emerging young generation to be better involved in the development of the ET with a specific focus on the smart grid. Clasma intends to achieve this by creating a new organization called the YoungEnergy Network (YoungEnergy). YoungEnergy will be a virtual and predominantly online organization, inviting youth with a target range of 20-30 to become members. Clasma does not anticipate limiting membership to only this age demographic.
Clasma intends to use YoungEnergy to solicit individuals who can provide a 'voice of the youth' into the dialog about the future of energy. This will be done by providing an annual grants to 10 individuals who will be invited to take part in two of Clasma's major events: ConnectivityWeek and GridWeek. These 10 speakers will be invited to present papers and otherwise be involved in panels where they can communicate their thoughts and visions on how energy systems of the future might be formed.
Additionally, Clasma will work with CGI to solicit sponsorship from players in the energy industry to provide a smaller scholarship mechanism so that a larger number of young individuals may attend these energy-focused events. Clasma anticipates between 50-100 individuals to accept this offer to attend the events at a very low or no cost to them. During these events, Clasma will provide a platform for these individuals to discuss and understand the future of energy with industry leaders and corporate entities.
Clasma will create a website allowing prospective members to join YoungEnergy. Clasma intends to promote YoungEnergy using communication media as Facebook, Clasma's various websites, various youth networks, internship websites, scholarship websites such as FastWeb and idealist.org, universities and colleges, as well as NGO and sponsor's websites. Membership in YoungEnergy is free.
To apply for the event grant, YoungEnergy members will write a short 200-300 word essay. These essays will look for individuals who have open minds, strong communication skills, and a vision for the future of energy with perspectives that are new, innovative, and challenging to the status quo.
Clasma will select 10 initial grant winners. Each of the winners will be invited to attend Clasma's two main events of the year, ConnectivityWeek and/or GridWeek. Clasma will provide the funding to cover travel and others costs associated with their participation at these events. The value of each of these awards is around ,500 for each event per YoungEnergy member selected.
In parallel to the above scholarships, Clasma will work with corporate sponsors to offer a low-cost way for YoungEnergy members to participate at these key events as attendees. The purpose of this part of the commitment is to attract a new workforce to learn about opportunities that are discussed at these events on ET and smart grid and to generally create awareness of and for YoungEnergy.
-Members of YoungEnergy website: 500 by the end of 2009.
-Annual grant to speakers at each year's two events: 10 at ,500 each plus management, thus ,000 in 2009.
-Additional attendance sponsored by corporations: 75 each year at ,000 each plus management, thus ,000 in 2009.
-Anticipated number of people reached by websites, presentations, and other outreach: 25,000.
2010 - 2012
-YoungEnergy website membership targeted at 1,000 (2010), 2,000 (2011) and 4,000 (2012) members.
-Annual speaker grants increasing to 15, 20 and 20 members, value of around ,000 (2010), ,000 (2011) and ,000 (2012).
-Additional attendance grants increasing to 125, 175 and 250 for value of around ,000 (2010), ,000 (2011) and ,000 (2012).
-Number of people reached through various outreach activities 50,000 (2010), 75,000 (2011) and 100,000 (2012).
In this commitment, Clasma will be actively working with corporate entities in the energy field, specifically in the smart grid space to secure scholarships. Corporate entities normally provide some level of sponsorship towards these events. The opportunity to sponsor these scholarships will be seen as a positive benefit to sponsors who have expressed a desire to start training a new workforce.
From these sponsors, Clasma will seek scholarships of $1,500 per YoungEnergy member to attend Clasma's events.
In organizing its events, Clasma also works with many non-corporate organizations involved in energy and related subjects. Clasma anticipates that many of these organizations may be able to provide financial or in-kind contribution to assist YoungEnergy members in attending the events.
Clasma will also promote YoungEnergy members as possible interns at many of these companies and organizations.
Clasma also intends to seek the involvement of local educational establishments in event cities. Such partnerships could provide housing for YoungEnergy attendees at the events, as well as local support such as transportation. This may be especially interesting for universities and colleges who are introducing appropriate new curriculum or research projects in energy.