YouTube Non-Profit Program
In September 2007, YouTube, the world's largest video-sharing platform, committed to creating the YouTube Nonprofit Program to provide nonprofit organizations with premium benefits like branded YouTube channels, the ability to insert a Google checkout button on a nonprofit channel to drive fundraising, and a devoted 'Nonprofit' section where users could easily find nonprofit content. Since then, YouTube has admitted 6,833 nonprofits to the program, expanded the program to the United Kingdom, and has logged over 1 billion impressions of nonprofit partner videos. In addition, the YouTube Nonprofit Program now includes new features like Call to Action, which provides free in-video advertising for all nonprofits on the site. YouTube's monetary commitment in 2007 was approximated at $20 million, and it has contributed an estimated $683 million in in-kind donations to nonprofit organizations.