Mar 15
March 15, 2013

Empowering Women-owned Businesses in Cartagena


The Clinton Giustra Sustainable Growth Initiative has extensive experience in projects that organize market-driven activities to meet the private sector’s requirements for optimization of local supply chains. In partnership with National Hotel Association of Colombia in Cartagena we have developed an entire local supply chain and formed a supplier alliance to meet the purchasing needs of the luxury hospitality market.  Sandra Valdivieso is the owner of Pescadería Perlamar del Caribe, a small fishing company in Cartagena that has benefited from the program. Below, Sandra shares how her business has improved thanks to her new market connections.

“Thanks to the commitment, support and dependability of the technical assistance provided by the Clinton Giustra Sustainable Growth Initiative, our products and services have earned great acceptance among our clients. This has allowed Pescadería Perlamar del Caribe to grow and create jobs. When I started my company, we had four direct and three indirect employees. Now, our workforce has doubled, we have hired eight direct and six indirect employees, and we have increased our sales by 150 percent. 

The next phase of assistance from the Clinton Giustra Sustainable Growth Initiative will continue to help my company very much. Sales payments will be made practically upfront, allowing us to be more competitive. In my case, I won’t have to pay exaggerated interests on borrowed money in order to buy the supplies needed to meet the requirements of the hotels and restaurants we work with. The new logistics process is great because it will help us gain greater satisfaction and credibility with our customers. All the small companies that participate will grow and artisanal fishermen will also improve their quality of life. 

I am very happy, indeed. Thanks to the Clinton Giustra Sustainable Growth Initiative and their continued support we'll have all the tools and resources we need, such as the refrigerated storage rooms and support staff, to continue growing more and more every day.”

- Sandra Valdivieso
  Owner, Pescadería Perlamar del Caribe