Commitment to Action

Talk, Read, Sing for Change: Promoting Children’s Early Literacy Development through Diaper Banks

Commitment by

National Diaper Bank Network, Clinton Foundation

In 2016, Penguin Young Readers, the National Diaper Bank Network (NDBN), Too Small to Fail (TSTF), and Huggies committed to establish Baby Book Banks within 20 NDBN-member diaper banks serving low-income communities throughout the U.S. These Baby Book Banks will distribute age-appropriate books and early literacy resources to parents when they pick up diapers for their children. To launch this effort, Penguin is donating 100,000 age-appropriate board books to the new Baby Book Banks. NDBN and TSTF will also launch “Talk, Read, Sing for Change,” an initiative encouraging parents to take a pledge to spend time talking, reading, and singing with their children every day. Parents who take this pledge will receive information on ways to use everyday moments like diaper time to engage in language-rich interactions with their children. Huggies will share early literacy resources encouraging parents to take the pledge through its social media channels.

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Overview
Summary

Commitment

Talk, Read, Sing for Change: Promoting Children’s Early Literacy Development through Diaper Banks

Launched

2016

Est. Duration

1 year

Estimated Total Value

$842,000

Region

Northern America

Countries

United States

Commitment by

National Diaper Bank Network, Clinton Foundation

Partner(s) of the Commitment Maker(s)

Huggies Brand, Too Small to Fail, Penguin Random House, Inc.