Commitment to Action

A Billion Impressions for Good

Commitment by

Billions.org, Noah J. Goodhart, Michael P. Walrath, Ramsey McGrory

In 2010, Billions.org committed to apply the same process, principles, and technology used by the world's largest marketers in order to address the toughest global problems. Over the next three years, Billions.org will deliver one billion advertisements to people around the world to enhance awareness, incite action, and generate financial support. Partnering first with the Clinton Foundation, Billions.org will deliver advertisements through premium digital advertising space to create greater awareness and action around key initiatives addressing sustainable economic growth in Africa, market-based investments in social and economic development, and climate change. Through this commitment, an estimated 400,000 people will take action by logging onto the website to learn more, register, and contribute directly.

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Overview
Summary

Commitment

A Billion Impressions for Good

Launched

2010

Est. Duration

3 Years

Estimated Total Value

$1,000,000

Region

Africa

Countries

Global

Commitment by

Billions.org, Noah J. Goodhart, Michael P. Walrath, Ramsey McGrory

Partner(s) of the Commitment Maker(s)

Yahoo! Inc, MOAT, Twenty-First Century Fox, Inc., The Weather Channel, Right Media, Audience Science, Adconion Media Group, 24/7 Media, Tribal Fusion