APPROACH AND METHODOLOGY
In areas of the world where there is starvation and limited access to safe drinking water, diarrhea caused by unsafe drinking water contributes to malnutrition because diarrhea reduces the ability to absorb nutrients from food. According to UNICEF, much of the severe malnutrition in the developing world could be addressed by providing safe water. Through a not-for-profit effort, P&G will provide the PUR packets to humanitarian and relief organizations to help address this issue. P&G's PUR technology, a 4 g powder, quickly turns 10 liters of dirty, potentially deadly water into clean and drinkable water. PUR has been shown to be particularly effective in responding to disasters such as the Haiti and Chile earthquake and Pakistan floods. PUR is proven to be clinically effective as it reduces the incidence of diarrhea by an average of 50% (5 published randomized, controlled clinical studies). PUR is also cost effective as it can be used to provide clean drinking water inclusive of manufacture, transport, education, and training for only $0.02 per person per day. Safe drinking water through the use of PUR provides the opportunity to speed recovery of malnourished children by preventing diarrhea and thereby reduce the cost of responding to famine. For example, the cost of one day of therapeutic feeding is about 40 times more expensive than the cost of one day of water provided by PUR. Therefore, more children can be reached for the same amount of money because clean drinking water incorporated into feeding programs can reduce the amount of nutrition therapy needed.
IMPLEMENTATION, TIMELINE, AND DELIVERABLES
This commitment focuses on the delivery of clean water to people affected by the drought and famine in East Africa over the next twelve months. P&G will work with more than a dozen partners including Action Against Hunger, AmeriCares, CARE Ethiopia, East Africa Logistics, Goal Ethiopia, Global Medic, International Rescue Committee, PSI Kenya, PSI Ethiopia, PSI Sudan, PSI Uganda, UPS, and Save the Children) to respond to the disaster. PSI will manage much of the supply chain based on their exisitng presence in Ethiopia and Kenya with PUR including staff with expertise to 'train the trainer'on the proper use of the PUR packets. CARE and Save the Children also have experience providing PUR packets through existing programs in Kenya and Ethiopia and together will provide nearly 200 million liters of clean water.
Since June of 2011, the East Africa region has suffered widespread drought and famine, and over 12 million people are in need of immediate relief and hundreds of thousands of people, many of whom are children, and now refugees. Aid organizations are working on the ground to provide food and shelter, but without clean water, these refugees will fall victim to dehydration, infection, and disease. More than 29,000 children have died already. This effort to provide PUR will help address the drinking water needs of these refugees.
SEEKING: Financial Resources, Best Practice Information
Groups that are working to respond to the needs of the East Africa famine victims will find the PUR packets extremely useful as they provide clean drinking water, help avoid the spread of diseases such as dysentery and cholera, and help ensure that feeding and medical programs are more effective.
OFFERING: Financial Resources
P&G is putting significant financial resources behind this disaster response and will partner with groups that are seeking funds from other donors to provide safe drinking water.