Commitment to Action

U.N. Millennium Campaign

Commitment by

Y&R Advertising, WPP

Y&R commits to create a multi-media campaign for global execution in order to maintain momentum for the UN's anti poverty agenda, through the 'Stand Up against Poverty' Event. The Event was created to mobilize people from around the world to stand-up and be counted in a 24 hour period and create a movement that will pressure governments to achieve the agreed to Millennium Development Goals. Guinness World Records will partner to record the record-setting numbers.

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Overview
Summary

Commitment

U.N. Millennium Campaign

Launched

2005

Est. Duration

1 year

Estimated Total Value

$10,265,000

Region

Europe

Commitment by

Y&R Advertising, WPP

Partner(s) of the Commitment Maker(s)

Wunderman, H&K, MEC, Kinetic