The Aswan Heart Centre is committed to providing state-of-the-art medical services free of charge for the Egyptian people, particularly underprivileged and vulnerable age-groups. Training a generation of young Egyptian doctors, nurses, and scientists according to the highest international standards and advancing basic science and applied research in Egypt are integral components of the program. However, research has repeatedly shown that the best outcomes after heart attacks are seen in patients who receive treatment as early as possible. In order to address this fact and fill a gap in its current strategy and operations, Aswan Heart Centre will create an educational outreach and awareness program about heart disease. By educating Egyptians to recognize symptoms of heart disease, the campaign aims to bring individuals suffering heart attacks to the hospital more quickly, thereby reducing fatality from heart attack.. The Power of a Heartbeat campaign will target people between the ages of 16 and 50. This campaign will raise awareness on the importance of eating healthy, doing exercise and not smoking, among other issues related to heart disease. With regards to heart attacks, we aim at educating the public on the basic symptoms of heart attack- and when to seek help. AHC and potential partners will focus on the media campaign, consisting of TV advertisements on the citys main TV channel, and radio station as well as billboards in the main road of the city, aimed at raising awareness of heart disease and promoting the importance of healthy eating and physical activity.. In order to reach their goals, Aswan Heart Centre will offer doctors (primary physicians, General practitioners) and paramedics basic life support and advance life support trainings. These trainings will allow these healthcare workers to quickly identify symptoms of an acute heart attack so that patients may be transported to an ER for treatment. The Power of a Heartbeat Campaign will initiate a survey/statistical study within the city of Aswan to identify the greatest needs of proper healthcare education within the targeted age groups. Aswan Heart Centre has contributed significantly to the provision of healthcare services in Egypt, specifically to heart disease, by offering cardiac surgeries and catheterizations free of charge to the community. With a target of 150 preventive health screenings, by the end of the campaign AHC aims at having a response of 100% to the calls/patients presented to them. With regards to this reach AHC aims upon completion of the campaign to have reached 75% of the public through the campaign and word of mouth. Based on historical data and the numbers of patients AHC received in 2004, an estimate of 3000 patients is the number of people that will be served by this new campaign in the city of Aswan by 20017. The Aswan Heart Center ultimately hopes to expand this campaign nationally across Egypt.
January June 2016:
- AHC will conduct a statistical study of Aswan city in collaboration with CAPMAS and the Governor of Aswan. The study will aim at collecting data on how educated, our target audience is, on healthcare issues, on heart disease as a whole, on the services the center provides in order to identify the most common and neglected causes and most .
- AHC will establish a connection with Egypts Ministry of Health and Aswan citys ambulance service.
June August 2016:
- AHC will analyze and report the resulting study data, and then conduct a training program with ambulance paramedics and emergency room staff in public hospitals over the next two months.
August December 2016:
- AHC and partners will focus on the media campaign, consisting of TV advertisements on the citys main TV channel, and radio station as well as billboards in the main road of the city, aimed at raising awareness of heart disease and promoting the importance of healthy eating and physical activity.
- During this time, AHC will also undertake educational school visits. The campaign will culminate in a one day conference with public participation and a Q&A session.
January March 2017:
- At the end of the year, an internal survey will be given to patients presented to the hospitals, as well as a randomized public survey to take place from to analyze the effect of the campaign and gather information on the level of awareness within the targeted community
April August 2017:
- After an analysis of the survey results, AHC will re-launch the awareness campaign
Cardiovascular disease (CVD) kills almost 21 million people each year (WHO estimate), 82% of whom are in the developing world, and by 2010 it has become the leading cause of death in these countries. In Egypt, heart disease claims the lives of approximately 210,000 people every year (WHOSIS, 2009). Risk factors related to heart disease including obesity, smoking, diabetes and hypertension continue to rise at an alarming rate in this part of the world. This necessitates concerted efforts and innovative ideas related to treatment, training, and research. In recognition of the significant global burden of the disease, numerous national and international calls for action have been issued over the past few years to help reduce its massive mortality toll (Health metrics 2010).
In Egypt, there are three categories for receiving health care services: employer provided health insurance, individual insurance, and various charity programs and associations. Despite significant recent efforts to improve these offerings, the existing National Health Insurance program covers less than 60% of the population with mostly primary health care services. About 55% of healthcare financing comes from private sources, mostly out-of-pocket household spending. In a country where 25% of the population earns less than $1.4 a day, a significant number of people simply do not have access to any sort of healthcare. Moreover, Upper Egypt still suffers from a more pronounced deficiency of primary, secondary and tertiary healthcare services compared to metropolitan Cairo and the Delta region. Tertiary cardiovascular services are virtually absent south of the Souhag region and specialized pediatric cardiac centers are nonexistent south of Cairo. With the pronounced deficiency of healthcare services, and the high rates of poverty, the majority of the population is not aware of or educated in health issues; especially related to cardiovascular disease.