Not far removed from the enchanting ruins of Machu Picchu, Peru lies the remote and poverty-stricken region of Apurimac. This indigenous population survives on less than $2 a day. The average villager earns approximately and spends a majority of their income on subsistence items such as housing and food.
We have pioneered a distribution business initially in rural Apurimac where we have established a product warehouse which also serves as a central meeting location that provides the “Chakipi Women” entrepreneurs sales skills training, equips them with branded uniforms and backpacks, and facilitates access to consigned products such as packaged foods, personal care items, over the counter pharmaceuticals, fortified foods, vitamins, reading glasses, and unique innovations such as solar lamps and clean cook stoves. Nestlé, Vision Spring, and Procter & Gamble have added some of their products into this last mile distribution network and have also engaged these women in skills training by providing them with nutrition and hygiene education, which enables them to add value in the sales of these products to others within their community.
Our objective is to continue increasing the number and reach of “Chakipi Women” entrepreneurs and to scale from the current activities in Peru to networks in various countries and regions in the world. The establishment of a self-sustainable network for selling fast moving consumer goods enables efficient usage of this same distribution system to introduce products specifically targeted to improving the lives of low-income communities.
The thousands of women entrepreneurs that will become Chakipi entrepreneurs are expected to be able to at least double their current incomes providing new opportunity for them and their families.
About Distribution Enterprises
There are countless women in the developing world, many who are single heads of households, who are unable to find meaningful opportunities for generating income that will also allow them to raise their families. In parallel, last-mile distribution is often a key challenge for companies throughout the world in reaching low-income and rural populations in developing and emerging economies. A high degree of poverty often exists in rural areas due to the challenging terrain, scattered populations, and lack of infrastructure, which undermine opportunities for viable economic activity. As a result, these rural communities often have little or no access to basic everyday staples.
The opportunity is to close this market gap for last mile distribution by empowering and enabling unemployed and underemployed women in these communities to create a door-to-door distribution network. We take an innovative approach to our Distribution Enterprise model and methods which are developed from a bottom-up approach. We partner with local community leaders and prospective entrepreneurs to gather data, collect insights into local communities, and verify consumer buying habits to determine the best assortment of products to sell to low-income communities. We bring products to remote collection points where the “Chakipi Women” can meet and individually select those goods most suited to their communities, empowering their entrepreneurial spirit. We will engage with thousands of disadvantaged women in rural communities to provide them with opportunities to earn an income while developing new business skills.
We provide a business opportunity & create shared value for all stakeholders
We provide a business opportunity for corporations such as Nestlé, Unilever, and Procter & Gamble, as they are able to supply the base of the pyramid markets with their products. We offer an investment opportunity for institutional, retail, and individual investors who seek social and financial returns while corporate partners can add their products into the last mile distribution network. Donors can sponsor skills training or uniforms for the “Chakipi Women”, or make a direct investment in our warehouses or delivery vehicles that will help scale Chakipi’s social impact. We have begun this distribution venture in Peru and Haiti and look to replicate this last mile distribution business in other developing nations.