April 24, 2014
Thursday
Apr 24
2014

Cindy McCain and Univision Share ‘Talking is Teaching’ Message with Parents and Community Leaders at Local Phoenix Event

Phoenix, AZ
Press Release

Senator’s Wife and Philanthropist Meets With Dozens of Parents, Business and Community Leaders to Discuss Ways to Improve Early Learning for Young Children

Phoenix, AZ—Cindy McCain, businesswoman, philanthropist, member of the Leadership Council of Too Small to Fail and longtime early education advocate, will meet with dozens of parents, community and business leaders today at the Chicanos Por La Causa (CPLC) Community Center to discuss how parents and caregivers can improve their young children’s vocabulary using simple actions like talking, reading and singing for at least 15 minutes every day. The event is hosted by Univision Communications Inc., the leading media company serving Hispanic America, and Too Small to Fail, a joint initiative between Next Generation and the Bill, Hillary and Chelsea Clinton Foundation; this is part of a sustained effort to improve early learning and prepare children to enter kindergarten across the country.

Parents at today’s event will speak directly with Mrs. McCain and Univision executive Roberto Llamas, EVP, Chief Human Resources & Community Empowerment Officer, Univision Communications Inc., as well as several local community leaders, about ways they can improve their children’s early learning. While many parents agree on the importance of spending quality time with their young children, only about half of those interviewed in focus groups report reading, singing or doing other activities with their young children daily to promote brain development and vocabulary.

Research has shown that that children in low-income families hear up to   30 million fewer words by age four than their high-income counterparts. This is commonly referred to as the "word gap.” But when parents and caregivers talk, read and sing to their babies and toddlers every day, they help expand their children’s language skills and significantly increase their chances for future academic success.

This local event is one of dozens of community events and special programming hosted by Univision during April, but is part of a longer campaign called “Pequeños y Valiosos” (Young and Valuable), launched earlier this year in partnership with Too Small to Fail. The multi-year campaign is delivering expert research, commentary and information across Univision platforms.

“Parents are our children’s first teachers,” said Mrs. McCain, “and they have a great opportunity to make a real difference in their young children’s lives. I am optimistic that Arizona’s families will embrace these messages and help make sure our children are prepared to succeed in 21st century America.”

“Univision is proud to work with parents and children to help our Hispanic community succeed and are committed to initiatives that provide them access to the resources and information they need in this regard,” said Llamas.

Highlights from the event can be followed on Twitter using hashtag #PequeñosyValiosos and #2SmalltoFail.

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Learn more about our work at http://www.clintonfoundation.org/about, on Facebook at Facebook.com/ClintonFoundation and on Twitter @ClintonFdn.

About Next Generation

Next Generation promotes solutions to two of the biggest challenges confronting the next generation of Americans:  The risk of dangerous climate change, and the threat of diminished prospects for children and families. Through the use of non-partisan research, policy development, and strategic communications, we identify strategies that help deploy clean, advanced energy technologies; we also work to ensure a level playing field from which today’s kids can build a brighter future.

Learn more at www.thenextgeneration.org, and on Twitter @nextgen_USA.

About Univision Communications Inc.

Univision Contigo – in partnership with leading organizations serving Hispanic America – focuses on the most significant opportunities for the U.S. Hispanic community, and provides a range of valuable resources that enables Latinos and their families to take immediate action across four building blocks of success: Education, Health, Prosperity and Participation. Univision Contigo is the empowerment brand for Univision Communications Inc. (UCI), the leading media company serving Hispanic America. The Company, a leading content creator in the U.S., includes Univision Network, one of the top five networks in the U.S. regardless of language and the most-watched Spanish-language broadcast television network in the country reaching approximately 95% of U.S. Hispanic television households; UniMás, a leading Spanish-language broadcast television network reaching approximately 89% of U.S. Hispanic television households; Univision Cable Networks, including Galavisión, the country’s leading Spanish-language cable network, as well as Univision telenovelas, a 24-hour cable network dedicated to novelas, Univision Deportes Network, a 24-hour cable network dedicated to sports, ForoTV, a 24-hour Spanish-language cable network dedicated to news, and an additional  suite of cable offerings - De Película, De Película Clásico, Bandamax, Ritmoson and Telehit; Univision Television Group, which owns and/or operates 62 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Hispanic radio group which owns and/or operates 68 radio stations in 16 of the top 25 U.S. Hispanic markets and Puerto Rico, as well as Uforia, the leading Hispanic digital music service; UVideos, the first bilingual digital video network serving Hispanic America; an Interactive network of online and mobile apps and products including Univision.com, which continues to be the No. 1 most-visited Spanish-language website among U.S. online Hispanics, and Univision Partner Group, a specialized advertising and publisher network. UCI’s assets also include a minority stake in El Rey Network, a new 24-hour English-language network founded by maverick filmmaker Robert Rodriguez, and a joint venture with Disney/ABC Television Network for Fusion, a news, pop culture and satire TV and digital network. Headquartered in New York City, UCI has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit Univision.net.