Leading publications, celebrities, consumer and fashion brands, artists, NGO partners, and social community join together to remove images of women and replace with NOT-THERE.org
New York, NY — Today, March 8, International Women’s Day, the Bill, Hillary & Chelsea Clinton Foundation’s No Ceilings: The Full Participation Project will engage in a collaborative effort to raise awareness that women are “not there” yet on issues of gender equality. For a full day, the media landscape will be eerily devoid of women, and the public will be directed to NOT-THERE.org to learn why.
“We are taking a collective stand that full participation for women and girls anywhere and everywhere remains the unfinished business of the 21st century,” said Clinton Foundation Vice Chair Chelsea Clinton. “By knowing the facts and what has worked and hasn't worked to advance gender equality, we can accelerate the pace of change for women and girls — both at home and around the world.”
NOT THERE, which was created in collaboration with award-winning agency Droga5, coincides with the release of the No Ceilings Full Participation Report, a 20-year data driven review on the status of women and girls since 1995, when Secretary Clinton called on the international community to ensure that “women’s rights are human rights.” At NOT-THERE.org viewers are able to see the facts on gender equality in full focus and are encouraged to learn more and explore the interactive series of data visualizations created by No Ceilings.
Condé Nast, for the first time in history, will remove the cover images on Vogue, Glamour, SELF, Allure, Teen Vogue, W, and Brides and direct readers to NOT-THERE.org to learn about gender equality. On Clear Channel Outdoor’s Times Square billboard, the largest digital ad display in North America, Beats by Dre will remove images of women and direct tourists from around the world to visit NOT-THERE.org. Invaluable advertisements from Unilever brands Dove and TRESemmé, Under Armour, kate spade new york, the New York City Ballet, and many more will remove women and direct audiences to NOT-THERE.org. Additionally, the NOT THERE campaign and No Ceilings data will be featured in Snapchat's newly launched "Discover" platform as a day-long takeover of Snapchat's "Snap Channel." And, iHeartMedia radio stations across the country will launch an on-air NOT THERE campaign that will play clips by iconic female artists – sans the female vocal track. For a full list of locations, click here.
“I think sometimes the media gives the false impression, through its visual imagery, that women are treated equally in the global conversation. It is important for us to correct that impression, even symbolically on March 8, to move the conversation forward and create real change," said Anna Wintour, Artistic Director of Condé Nast and Editor-in-Chief of Vogue.
Once on NOT-THERE.org, visitors will be greeted by the voices of Amy Poehler, Cameron Diaz, Jenny Slate, Padma Lakshmi, and Sienna Miller, who came together in a sharable video to inspire Americans to learn the facts on gender equality and inspire action on a global scale.
The full list of NOT THERE partners include:
- Cass Bird
- Condé Nast
- Cynthia Rowley
- Diane von Furstenberg
- Harper Collins
- Huffington Post
- Ina Jang
- Into the Gloss
- kate spade new york
- New York City Ballet
- Rachel Comey
- Rebecca Minkoff
- Refinery 29
- Simon & Schuster
- Under Armour
- Zalla Pilates
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Droga5 is a creative and strategic advertising agency headquartered in New York with offices in London and Sydney. Founded in 2006, Droga5 now counts as its clients Blizzard, Chobani, The Coca-Cola Company, Heineken, Hennessy, Jockey, Johnsonville, Mondelez International, Motorola, Prudential, Reckitt Benckiser, Toyota, Under Armour, UNICEF, and the YMCA, among others. In 2013, leading entertainment and media company William Morris Endeavor made a significant investment in Droga5, launching a strategic partnership to best serve each entity’s clients. For more information, visit droga5.com.