Campaign includes media partnership with MTV’s “Look Different” campaign to challenge bias and inspire action for a “No Ceilings generation”
Today, No Ceilings: The Full Participation Project, an initiative of the Clinton Foundation, launched a social media awareness effort to educate young Americans on the progress that has been made for girls and women worldwide, and gaps to full participation that still remain. This campaign will mark the 20th anniversary of the UN Fourth World Conference on Women and the Beijing Platform for Action, a turning point in the global agenda for gender equality.
The digital campaign will build upon the momentum from the March release of the Full Participation Report and NoCeilings.org, which charts 20 years of global data on the status of girls and women. Released in partnership with MTV’s Emmy Award-winning Look Different campaign, an initiative that aims to help young people better recognize and respond to bias, the #NotThere social media campaign will encourage young Americans to learn the facts and inspire action for the next generation through a series of thought-provoking graphics. Recent research from MTV shows that 74 percent of young people feel that a more open, constructive discussion about gender equality will help people become less biased.
The #NotThere graphics will be released via Look Different’s Tumblr each day from September 8-18 and will contrast remarkable progress made by girls and women against the stark realities that remain for far too many worldwide. The graphics cut across multiple issue areas, including education, economic participation, legal rights, gender-based violence, and health. Members of the media are encouraged to see the full set of images, graphics, and more information about No Ceilings here.
No Ceilings data show that girls and women have made significant progress since 1995 in some areas — for example, in health, where the rate of maternal mortality has nearly halved, and in education, where the global gender gap at the primary level has nearly closed. The data also show that in other areas — economic participation, leadership, and security, for example — the pace of change has been far too slow. And, even where there has been progress, the gains have not been shared by all. Geography, income, race, ethnicity, disability, sexual orientation and cultural norms remain powerful determinants of a woman’s chances to participate fully. With commitment, political will, and resources, No Ceilings believes we can accelerate the pace of change. Learn more about the data at www.noceilings.org and see the Full Participation Plan at http://ncplan.clintonfoundation.org.
Follow the Clinton Foundation’s No Ceilings initiative on Facebook, Twitter, and Instagram, as well as Look Different on Tumblr and Twitter, during Sept. 8-18, 2015, to see the #NotThere digital campaign unfold.