Press Release: Alliance for a Healthier Generation Partners with the NBA

The Alliance for a Healthier Generation has partnered with the National Basketball Association to engage in outreach and program activities that encourage healthy lifestyle choices for kids. The NBA’s FIT initiative and the Alliance for a Healthier Generation will work together to empower kids to get active and to engage and mobilize young people to eat right, exercise and lead healthy lives. The NBA FIT initiative, which inspires youth to make healthy life decisions by maintaining nutritious eating habits and participating in regular exercise, will be supported by league promotion and the NBA FIT Team. The NBA FIT Team will consist of current and former NBA and WNBA athletes, NBA coaches and athletic trainers that will serve as spokespeople for the initiative and lead workshops and clinics that provide children with the necessary fundamentals to continue on a path of health and growth.

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