Commitment to Action

Action to Accelerate Recycling

Commitment by

Alcoa Inc., Keep America Beautiful, Inc., Alcoa Foundation

In 2012, Alcoa, Alcoa Foundation, and Keep America Beautiful (KAB) committed to designing significant initiatives to advance the goal of increasing recycling rates in the U.S. These programs include awareness raising and incentive recycling campaigns and will be launched on local and national scales benefitting communities, academic institutions, and corporate networks. The goal is to change individual, social and corporate behavior and to create a 'tipping point' for recycling participation around the country.

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Overview
Summary

Commitment

Action to Accelerate Recycling

Launched

2012

Est. Duration

2 years

Estimated Total Value

$4,000,000

Region

Northern America

Countries

United States of America

Commitment by

Alcoa Inc., Keep America Beautiful, Inc., Alcoa Foundation

Partner(s)

The Advertising Council, Net Impact, International Union for Conservation of Nature - IUCN, Planet Ark, Central Park Conservancy, Do Something, Inc., IUCN-US, Pennsylvania Resources Council, Girl Scouts of the USA, Yale University, Purdue University, The Ohio State University, Clemson University, University of Tennessee, Waste Management, Inc., Times Square Alliance