Commitment to Action

Boomerang Effect: The 2020 Plan

Commitment by

Marcus Graham Project

In 2016, The Marcus Graham Project, the 4A’s MAIP Program and the IAB Education Foundation committed to partnering to help build and deliver a $40 million comprehensive career readiness, job training, and job retention program. The program will be geared towards filling a percentage of the one million digital media, advertising, technology, data, operations, and e-commerce jobs that will be open by the year 2020, with qualified minority professionals who are widely underrepresented in the industry.

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Overview
Summary

Commitment

Boomerang Effect: The 2020 Plan

Launched

2016

Est. Duration

4 years

Estimated Total Value

$7,500,000

Region

Northern America, Africa, Europe

Countries

Canada, GHANA, SOUTH AFRICA, UNITED KINGDOM, United States

Commitment by

Marcus Graham Project

Partner(s) of the Commitment Maker(s)

Thurgood Marshall College Fund, MAIP, American Association Of Advertising Agencies, IAB Education Foundation, Virginia Commonwealth University