Mama Cash, the Association for Women's Rights in Development (AWID), the Association for Progressive Communications (APC), Catapult, the International Network of Women's Funds (INWF), and Ana Criquillion will incubate and launch the platform 'The Campaigner', a next generation, citizen-facing crowd-sourced mobile campaigning platform for girls' and women's rights organizations. The commitment partners will build the roadmap to launch a digital and mobile platform to mobilize and engage millions globally to react quickly to crisis, support timely actions, and sustain long-term social change efforts.
The platform will be built through engagement with its membership of girls' and women's rights organizations. The platform will offer different levels of engagement to its members and participants, from a signature on a petition, to getting in touch and involved with organizations working on the ground, to learning more about issues and campaigns in a global context, to directly funding specific groups and initiatives. After its initial incubation, the Campaigner will become an independent organization by December 2015 that incorporates a hybrid model of bottom up crowdsourcing for member-led campaigns, and the staff and board playing an editorial and curator role for the campaigns featured.
The platform will combine education and engagement with fundraising to ensure that the energy and interest generated through campaigning is translated into capital that can measurably benefits the grassroots and frontline defenders of girls and women's rights. Funds will be distributed through Catapult, the crowd-funding platform, Mama Cash, and the International Network of Women's Funds. The Campaigner will be optimized for mobile users ensuring a broad reach and the long-term viability of the platform.
The partners to this commitment have a strong role, history in, and knowledge of the women's rights and empowerment sector. They will leverage and activate their networks of thousands of women's organizations and activists around the world for education, advocacy, and alliance building through the Campaigner's online platform. Concretely, each partner will develop and research different elements of the platform including models of governance, monitoring and evaluation strategy, website wire frame and schematics, grant-making guidelines, editorial guidelines, and fundraising proposals to be approved by all partners.
January, 1 2014-June 30, 2014:
Inception & Discovery: At the project's inception, the first set of tasks involves several months of intense discovery and outlining of the specific requirements for the project. Capturing and identifying the 'who, what, why, and when' of the problem is the critical first step in designing a solution.
Deliverables of this phase will be:
- Documentation defining the governance structure and policies;
- Timeline and project plan defining phases of implementation;
- Agreements and documentation on ownership, governance structure, and decision making policy and procedures.
July 1, 2014-October 31, 2014:
Incubation and development: Continued coordination amongst partners will result in agreements and development of elements that contribute to the eventual spin-off of the independent Campaigner entity, including organizational design, human resources requirements, policies, staffing structure, monitoring and evaluation system and the following documentation:
Research legal status models and location;
Policies regarding advisory group and steps to put in place;
Fundraising and grant making policy, structures, and procedures;
October 1, 2014-March 2015 31, 2015:
Architecture and Wireframes: A design specification will be created that outlines the system's behavior and the user's experience. The specifications will be designed in skeletal form, outlining the basic flows and mechanisms needed to satisfy any design considerations unearthed during discovery. In this phase, change is absolutely critical to improving the UX design. During this phase, user testing on the prototype will be conducted to determine design changes and gather user feedback and data.
November 1, 2014-December 31, 2014
1. Pre-launch materials and funding;
2. Deliverables include:
Strategy for accessing funders outside the women's rights donor sector;
Hire Executive Director for the Campaigner;
Fundraising proposal & roadmap for campaigner finalized.
January 2015-June 2015
Fundraise for Campaigner staff and independent organization.
Recruit and Hire Executive Director for the Campaigner.
Choose campaigner location and hire remaining staff.
The partners will hand over the project to staff setting up the organization that will house the Campaigner and will take on Board roles to see the project through to implementation.
Campaigner launches four initial campaigns.
Campaigner will have fundraised and disbursed at least ,000 in grants for its four initial campaigns.
People are increasingly aware of the challenges that girls and women face around the world. The shooting of Malala Yousafzai; rape in India, the DRC, and the USA; the abduction of the Chibok schoolgirls in Nigeria; the U.S. Supreme Court's Hobby Lobby decision - these incidents, separately and together, have created outrage in the global public. If properly channeled, this outrage holds the potential for action on behalf of girls and women's human rights.
There are millions of individuals who want to act quickly when there's a crisis, and support ongoing work necessary to bring about real change. Change requires on-the-ground movement both locally and globally. Significant and strategic financial resources are also necessary to build collective power for changing the lives of women and girls. Yet, women's rights organizations continue to be under-resourced and struggle to access sufficient funding to support their work.
If there were a platform to connect inspired citizens with women's rights activists and organizations on the ground working to tackle injustices and empower women, then a critical mass of people would demand respect for women's rights and gender equality worldwide. Digital activism has been a key component in every social mobilization from the green movement protests in Iran, to the movement to overthrow Mubarak in Egypt, to the #EverydaySexism phenomenon on Twitter. The Campaigner links inspiration with action so that everyone can be an activist for women's and girls' rights and empowerment.
The Campaigner will address a gap that other online platforms do not fulfill, by creating the only online, digitally networked, global feminist community and movement building tool that includes direct engagement, support to campaigns, advocacy and learning, and the ability to donate to causes world-wide.