Commitment to Action

Children's Safe Drinking Water: Help Us Share

Commitment by

Procter & Gamble

In 2009, P&G Children's Safe Drinking Water (CSDW) Program committed to providing four billion liters of clean drinking water in order to prevent 160 million days of illness and save 20,000 lives. These efforts are focused on meeting the water and sanitation needs of schools in the developing world, particularly through the provision of safe drinking water and hygiene education. In addition, they are conducting an awareness raising campaign to reach 300,000,000 people.
As of April 2010, they will have passed their provision of two billion liters of safe drinking water, by providing 500 billion liters this year alone. Their media program has also surpassed the original goal by providing more than one billion media impressions with the launch of seven separate awareness campaigns in the past year.

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Overview
Summary

Commitment

Children's Safe Drinking Water: Help Us Share

Launched

2008

Est. Duration

1 year

Estimated Total Value

$20,000,000

Region

Europe, Latin America & Caribbean

Countries

FRANCE, GERMANY, GREECE, HAITI, ITALY, NORWAY, SINGAPORE, SPAIN, SWEDEN, SWITZERLAND

Commitment by

Procter & Gamble

Partner(s) of the Commitment Maker(s)

Feed The Children, Inc., International Medical Corps, Peace Corps, Abt Associates, Johns Hopkins University, International Council of Nurses, Population Services International, CNN, Summit on the Summit, Samaritan's Purse, Catholic Relief Services, FHI 360, CFW Shops in Kenya, United States Agency for International Development, Scholastic Inc., Sister Cities International, TBWA Worldwide Inc, Christian Children's Fund, The Jane Goodall Institute, Partners In Health