There are two elements of this commitment: 1) implementation and 2) awareness raising
Implementation: As part of this commitment, P&G and World Vision will launch programs in four or more countries including Zimbabwe. P&G and PSI will launch new programs in two or more new countries including Rwanda. Abt, CRS, P&G, and USAID will position PUR in Guatemala and Nicaragua to respond to disasters via USAID's 4th Sector Health grant. P&G will significantly expand its efforts to provide safe drinking water to people living with AIDS through new programs by AED, AMPATH, CARE, Child Fund International, FHI, FXB, International Council of Nurses, PSI, UNC- Chapel Hill Medical School, Village AIDS Clinics, and World Vision by providing at least 250,000,000liters of safe drinking water to this particularly vulnerable population.
Awareness Raising: P&G will build a new awareness campaign with the goal of reaching more than 300,000,0000people. Critical elements include
1)Summit on the Summit: Kilimanjaro is an awareness raising and donation effort created by Grammy nominated musician, Kenna. The project will culminate in a climb up the highest peak in Africa, Mt Kilimanjaro (19,340 feet), to raise awareness for the devastating clean water crisis. Summit on the Summit: Kilimanjaro has chosen CSDW to be one of three not-for-profit beneficiaries who focus on bringing clean drinking water to those most in need. In addition to Kenna, the climb will include celebrity friends as well as clean water advocates in a global effort to raise awareness among young adults. Dr Greg Allgood, Director of CSDW, will join the climb as a water expert and will lead a visit to a village in Tanzania where CSDW is providing safe drinking water.
2) Launch of a new multimedia campaign by People's Choice Awards with CSDW as the recipient not-for-profit. This will culminate in a Jan 6, 2010 Award show with inclusion of CSDW.
3) Launch of an awareness and donation campaigns linked to additional donation by three P&G consumer brands including the PUR Water Filtration brand. For each PUR System purchased, PUR will donate a weeks worth of clean drinking water in the developing world.
4) Launch of a P&G BrandSaver effort called GIVE PUR Water that will reach more than 58,000,000homes with messages on the global water crisis and for each coupon redeemed will donate a day of clean drinking water for a person in the developing world.
Begun in 2004, Children's Safe Drinking Water has become P&G's central philanthropy program. The current commitment builds on a prior agreement with UNICEF to scale up household water treatment systems with PUR in seven countries. The product is provided not-for-profit for both emergency relief and social marketing. More than 50,000,000 packets of PUR Purifier of Water have been provided since 2004, or enough to provide 500,000,000 liters of safe drinking water.
P&G developed PUR Purifier of Water with the CDC based on a decade long collaboration in the area of safe drinking water and hygiene. PUR has been shown to reduce diarrhea illness by an average of 50% in five randomized, controlled health intervention studies. By supplementing the provision of water infrastructure with cost-effective solutions to emerging crisis in public health, 4,000 children that die every day from unsafe drinking water can be saved.
SEEKING: financial resources, implementing partners.
P&G is seeking additional partners, particularly in the focus countries, to conduct educational and communication efforts on hosuehold water treatments
OFFERING: financial resources, best practices information.