Commitment to Action

Coca-Cola Coletivo: Scaling Sustainable Communities

Commitment by

The Coca-Cola Company

In 2013, The Coca-Cola Company (TCCC), in partnership with the Inter-American Development Bank, committed to refine and expand the Coca-Cola Coletivo platform through a $16 million investment across three countries in Latin America and 12 cities in Brazil. This will impact more than 34,000 people in Brazil alone by 2017. This commitment, which is integrated into TCCC's value chain and is co-funded by the Inter-American Development Bank's Multilateral Investment Fund, will enhance opportunities to find employment, create new business enterprises and strengthen the self-confidence of low income residents in affected communities. Coletivo was first launched in Brazil and this new collaboration will include three Coletivo models: Coletivo Retail, which focuses on young people in urban low-income communities who are seeking formal employment; Coletivo Recycling, which targets the professionalization of recycling cooperatives, generating increased income for waste collectors and formalizing the recycling value chain; and Coletivo Entrepreneurship, which provides practical training to begin and strengthen new businesses, with a focus on women.

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Overview
Summary

Commitment

Coca-Cola Coletivo: Scaling Sustainable Communities

Launched

2013

Est. Duration

4 years

Estimated Total Value

$16,000,000

Region

Latin America & Caribbean

Countries

BRAZIL

Commitment by

The Coca-Cola Company

Partner(s) of the Commitment Maker(s)

Inter-American Development Bank