Commitment to Action

Here To Be

Commitment by

lululemon athletica

In 2016, lululemon committed to launch Here to Be, a new community-based social impact program to create access to the healing benefits of yoga in at-risk and underserved communities that routinely experience chronic stress as a result of trauma, illness, socioeconomic status, or ongoing adversity. In partnership with United Nations Foundation, Africa Yoga Project, Yoga Foster, LoveYourBrain, Give Back Yoga Foundation, and Yoga Service Council, Here to Be will impact the lives of at-risk youth, victims of violence and conflict, people affected by illness or disability, and first responders/aid workers. Programs will take place in all cities and states where lululemon has retail locations, with additional programs in East Africa (through Africa Yoga Project) and the Middle East (through the United Nations Foundation). Here to Be is designed to A) fund initiatives that create access to yoga service programs, through four impact pillars—collective learning, skill delivery, direct access, and capacity building and overhead; and B) build a community of practice among nonprofits, academics, and public sector institutions that are developing and applying yoga service programming.

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Overview
Summary

Commitment

Here To Be

Launched

2016

Est. Duration

5 years

Estimated Total Value

$25,000,000

Region

Asia, Northern America, Europe

Countries

AFGHANISTAN, Canada, CHINA, FRANCE, GERMANY, HONG KONG, JAPAN, JORDAN, KENYA, LEBANON

Commitment by

lululemon athletica

Partner(s) of the Commitment Maker(s)

United Nations Foundation, Yoga Care Foundation, LoveYourBrain, Yoga Foster, Give Back Yoga Foundation, Africa Yoga Project