Central to TOMS' is the One for One model: for each pair sold, a pair of new shoes is given to a child in need. Since its founding in 2006, TOMS has built a global web of non-profit partners in over 50 countries. These organizations distribute brand new, made-to-order shoes to children through health, economic opportunity and education programs. To date, TOMS has given over 10 million pairs of new shoes to children. TOMS is committed to creating jobs, supporting entrepreneurs, developing industry and working alongside governments to build capacity.
TOMS is making a 5-year commitment to produce millions of its giving shoes in Haiti - and to support the growth of a responsible, sustainable Haitian shoe industry. Benchmark accomplishments over the 5 years include: production increase and hiring of additional employees.
TOMS is entering the Haitian shoe industry through known, tested shoe production partners with whom TOMS currently works with in China. Investment risk for partners is mitigated through financial backing, purchase commitments, and advocacy with local governments, cross-sector partners.
Initial production will be limited to TOMS giving shoes in order that the shoes produced will directly benefit surrounding communities. As capacity increases, TOMS aims to produce retail shoes in Haiti. TOMS will provide 50 jobs immediately and 100 jobs by the end of 2014, and aims to grow the Haitian Artists Collective, through which TOMS currently supports 30 artisans who design TOMS retail shoes. As production increases, TOMS aims to provide significantly more jobs. TOMS will generate dedicated local partnerships to support infrastructure and workforce support systems surrounding employees, their families and the broader community.
TOMS will provide broad visibility for private sector investment in Haiti - leveraging powerful communications and marketing to share the story widely. TOMS executives will visit Haiti regularly to participate in the improvement of the production facility and oversight of fair living wages and working conditions.
Develop Purchase agreement and partnership terms:
TOMS enters into sustained partnership with shoe producers, committing to continual purchase volumes to sustain production and supporting production partner through advocacy and advising.
Production lease signed:
By end of September 2013. Lease currently in negotiation for TOMS' production partners.
TOMS will provide 50 jobs immediately upon the factory's opening and 100 jobs by the end of 2014.
Infrastructure build-out for production facility:
Simultaneous to employee hiring. Electricity, transport and employee housing are among near term infrastructure needs prior production start. The goal is to work in partnership with local authorities, land lords, and local partners to provide effective infrastructure quickly. TOMS will support these negotiations through provision of consulting fees and advisory support with shoe production partners.
Support of social programming for employees:
Simultaneous to employee hiring. TOMS anticipates working alongside local organizations to provide health care, living wages, free transport and affordable housing. This will be done in partnership with a network of local organizations and authorities, as relevant (location dependent). Provision of a living wage is a requirement of TOMS' partnership with shoe producers.
Haiti Artists Collective: Throughout 2014. In early 2013, TOMS worked alongside Caribbean Crafts to recruit 30 artists, build out a private atelier and begin design training. As production in Haiti increases, TOMS will increase this network to support local jobs while giving artists a global canvas to bring the richness of Haitian culture to people worldwide.
Development of local partnerships to create additional benefits around primary manufacturing efforts: Throughout 2014. By early 2014, TOMS will develop partnerships to provide a range of support services to employees, their families and the broader community across education, health, and early childhood support.
Haiti receives substantial foreign direct investment, multi-lateral aide, private investment and policy support through trade and commerce agencies globally. However, it remains a challenge to leverage these investments in reliable self-sustaining private markets. Public and non-profit projects call for integrated private partnerships to build infrastructure and industry capacity. Despite public policy efforts to create a welcome investment environment for industry and production, poor physical infrastructure and lack of long-term tested industry in the region leaves Haiti in need of dependable, long-term and risk-tolerant private investors to develop livelihoods and sustained industry.
While there have been targeted investments from the United States, and the success of some private investments in Haitian industrial parks such as Caracol and CODEVI, the creation of a sustained and growing manufacturing industry in Haiti has yet to be realized.
TOMS is seeking implementing partners for range of support services to employees, their families and the broader community across a range of potential areas like education, health, early childhood support. This is the JOBS+ initiative: an effort to expand upon the value of sustained jobs through the supporting the creation of a network of social support for employees and families.
Toms is seeking implementing partners for the development of increased social infrastructure for education access and quality, health care access and quality and income generating opportunities surrounding primary manufacturing objectives. These partners are likely to be local NGOs or international NGOs with a robust, trusted, sustained local presence who seek to serve the communities TOMS employs through social and education programs.