Commitment to Action

“The Lucky Specials”: A Scripted, Feature Film to Fight Tuberculosis

Commitment by

Discovery Learning Alliance

In 2016, Discovery Learning Alliance (DLA) committed to write, produce, and distribute “The Lucky Specials”, a film which educates viewers on the risks, prevention, and treatment of tuberculosis (TB). The Lucky Specials will combine animation and live-action storytelling to deeply engage viewers, countering misinformation and stigma of TB and positively impacting health-related decision making. Following its successful distribution of a similar film on HIV, DLA will broadcast the film throughout sub-Saharan Africa and will additionally screen it in partnership with governments, community health workers, NGOs, schools and the private sector. Production of the Lucky Specials is supported by the Howard Hughes Medical Institute, Management Sciences for Health, and the Wellcome Trust, and DLA has engaged a global team of technical advisors to ensure both the highest quality of content in the film. In addition, public health workers will be available at select screenings, and targeted audiences will be evaluated before and after viewing to ensure that the message of the film is changing minds.

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Overview
Summary

Commitment

“The Lucky Specials”: A Scripted, Feature Film to Fight Tuberculosis

Launched

2016

Est. Duration

1 year

Estimated Total Value

$2,214,000

Region

Africa

Countries

ANGOLA, BOTSWANA, BURUNDI, Democratic Republic of the Congo, KENYA, LESOTHO, MALAWI, MOZAMBIQUE, NAMIBIA, RWANDA

Commitment by

Discovery Learning Alliance

Partner(s) of the Commitment Maker(s)

Discovery Communications, Inc., The Wellcome Trust, Howard Hughes Medical Institute