Commitment to Action

Project Goodnight Moon Time: Closing the Word Gap

Commitment by

Los Angeles Universal Preschool

In 2014, Los Angeles Universal PreSchool (LAUP) and its partners committed to create and distribute a parent engagement and literacy tool called a Q-Card, designed to increase the time low income parents spend reading with their children. Studies show that low income parents spend an average of 30 fewer minutes reading to their children every day than their better off counterparts. This routine time each evening, called 'Goodnight Moon time' by political scientist Robert Putnam after the famous children's book, is critical in developing early literacy skills. The Q-Cards, which will include 10 open-ended question prompts and five meaningful affirmation prompts, prepare parents to ask open-ended questions that facilitate vocabulary expansion and offer meaningful affirmations to their children. LAUP and its partners will distribute Q cards to one million children under five years of age over two years.





Project Goodnight Moon Time: Closing the Word Gap



Est. Duration

2 years

Estimated Total Value



Northern America


United States

Commitment by

Los Angeles Universal Preschool

Partner(s) of the Commitment Maker(s)

Public Health Foundation Enterprises WIC, Anne Fernald, California Library Association, Families In Schools, California State Library, First Book, Unite for Literacy, Dana Suskind, California Department of Public Health, Los Angeles Campaign for Grade-Level Reading, KLCS, Lakeshore Learning Materials