APPROACH AND METHODOLOGY
The water projects will build off the lessons learned from the portfolio of water projects that TCCC has supported on the continent (which have focused primarily on East, Central, and Southern Africa). Of the eight countries selected, five are new geographies for community water projects supported by Coca-Cola.
Communities will be selected with the guidance and expertise of The Coca-Cola Africa Foundation (TCCAF) and a host of recognized and respected local, programmatic implementing partners with whom the Company has long-term and trusted relationships. Ensuring sustainability of interventions is an additional critical factor in community selection. Once the communities have been selected, programs will be launched in each beneficiary country. These programs will be implemented by experienced local partners and managed by the Global Environment and Technology Foundation (GETF), a nonprofit organization managing the larger RAIN program. GETF will provide project oversight, reporting, ensure consistent application of best practices, and promote sustainability.
IMPLEMENTATION, TIMELINE, AND DELIVERABLES
Example projects include:
In Egypt, Coca-Cola has partnered with CARE International to provide water connections to 7,500 households in the Governorate of Beni Suef. Beni Suef is among the five poorest governorates in Egypt and has a high population of people who lack household access to water. The program will also provide environmental and hygiene education.
In Southern Morocco, the oases, once highly productive market gardening areas, are faced with severe deforestation as a result of recent droughts and a loss of local knowledge about how to properly tend the land. As a result, Coca-Cola has committed approximately million to plant date palms in the region and train farmers in efficient agriculture and land development. It is expected that the project will increase the farmers' productivity and income and contribute to the revitalization of the oases.
In Nigeria, Coca-Cola will provide WaterHealth Centers, micro-utilities that provide sustainable, safe water supplies for communities.
December 2010 and January 2011: PNB project implementation plans finalized
February and March 2011: Project launch workshops in all countries
March 2011: Launch of projects in Egypt, Morocco, Nigeria, and Tunisia
April 2011: Launch of projects in Algeria, Liberia, Sierra Leone, and Somalia
March 2012: Handover of projects to communities in Egypt, Morocco, Nigeria, and Tunisia
April 2012: Handover of projects in communities in Algeria, Liberia, Sierra Leone, and Somalia
April 2012: Completion of all projectsMay 2012: Project close-out reports and project evaluations completed
From May 2012 on: Periodic monitoring of project interventions
In Muslim Northern African countries, 1 out of every 12 people lack access to potable water and 1 out of every 10 people lack access to an improved sanitation facility (JMP citation). The stability of governments in the developing world depends in part on their ability to provide their people with access to water and sanitation. A lack of water, sanitation, and irrigation can lead to economic decline and instability.
To forge ties between people and institutions in the United States and in Muslim communities around the world, the U.S. Department of State has entered into a partnership with Partners for a New Beginning (PNB), a group of eminent Americans from a variety of sectors who will reach out systematically to private sector entities at the highest level to harness resources and capabilities to advance PNB programs and goals. PNB focuses primarily on Economic Opportunities, Science and Technology, Education, and Exchange.
Muhtar Kent, CEO and Chairman of The Coca-Cola Company, serves as Vice Chair of PNB and recognizes that the global water and sanitation crisis is a key challenge affecting Muslim communities - negatively impacting health, lowering economic productivity, and limiting educational opportunities, particularly for women and girls. By partnering with NGOs and government organizations, The Coca-Cola Company will be able to have a positive impact in the communities that experience the greatest water challenges. Projects will support activities addressing issues related to water and sanitation access, hygiene education, watershed protection, and productive use of water.