Survive to 5 will be Save the Children's global campaign to drive awareness and action on behalf of the almost 10 million young children who die of preventable deaths every year. This campaign will call on the citizens of the United States, United Kingdom and other priority countries, those who have the most power to enact great change, to do what they can to help prevent this tragedy. Citizens will be asked to get involved, make contributions, and take action to educate political leaders about the need for their involvement to help stop millions of preventable child deaths each year. Save the Children believes that if more people - particularly Americans and Britons - knew that some 27,000 children died every day from preventable or treatable causes, and that the cost to provide the key interventions was inexpensive, they would demand their government and the private sector contribute to rolling out the solution, and that they would contribute directly to these efforts themselves.
Survive to 5 will be managed by Save the Children staff, who are already working with a coalition of organizations committed to the same end goal - accelerating the reduction in child mortality rates around the globe. An important component of Save the Children's effort will be working closely with the Global Movement for Children, which brings together the four largest child-centered development agencies (Unicef, World Vision, PLAN, and Save the Children) around a common campaigning goal. The Global Movement for Children will prioritize opportunities for children's voices and child participation in campaigning to hold global leaders accountable for their commitments through global action on behalf of MDG 4 at the G-8 meetings, Davos, and other high profile events.
Marking Save the Children's commitment for global leadership, former US Senate Majority Leader William Frist has agreed to serve as a chair for this campaign. He, along with Survive to 5, know the importance of global leaders coming together to deliver on the affordable interventions described in the Lancet series, that can save at least six million of these children. To deliver these interventions, Survive to 5 will work with governments and NGOs in key countries where programs addressing the leading causes of death for children under 5 will be supported. These causes are: pneumonia/sepsis, diarrhea, malaria, malnutrition, and newborn complications.
Strategies in key countries will include collective action with other civil society groups to play a role in setting the health agenda in countries where mortality rates are high, demonstration projects which can help shape policies and practices, and better coordination efforts among local and donor government, and in-country NGOs to accelerate the decrease in child mortality.
Anticipated Launch: Fall 2007
First Milestone: In US: outreach campaign to educate young Americans and generate letters to Congress members and Presidential candidates in key states conducted.
To start October 5, 2007
Campaign to mobilize citizens around reducing easily preventable childhood deaths.
Participants: ONE Campaign youth outreach, schools in key primary states and with schools who have longer term commitment to working with Save the Children.
Press Link: www.nytimes.com/2007/09/07/world/07children.html?_r=1&oref=slogin
MEASURES OF SUCCESS:
- A large number of Americans and Britons mobilized to take an action to help children survive to 5
- Many country-level civil society coalitions formed to hold their governments accountable for targeting health resources to newborn and child survival
- Annual US, UK, and other government commitment of resources toward expanded coverage of the basic child survival package
- Reduction in the global number of children dying from preventable/treatable causes
- Increase in the number of countries on track to meet MDG 4 by 2015
For Save the Children, there is no more important cause than saving the lives of millions of children who die from easily treatable causes. Save the Children's mission is to work so that more children survive that first day of life (the most deadly), the first month of life (40 percent of all child mortality), and the first five years. Knowing that the technologies and interventions already exist to save many of these children from diseases and death makes the case even more compelling; this is not a race for the cure, but rather a race to get the cure to children in need.
The Clinton Global Initiative inspires many organizations to think big about the global challenges that face us. And in talks with CGI, as well as other government and civil society actors, Save the Children has come to believe that success is possible for Millennium Development Goal 4 if we all redouble our efforts. To that end, Save the Children has formulated its commitment to be in concert with the efforts of the governments, UN agencies, and civil society actors who are also working towards MDG 4.