Commitment to Action

Survive to 5

Commitment by

Save the Children

In 2007, Save the Children committed to mobilize the needed commitment, leadership, resources, and programs to reduce the preventable deaths of children under age 5 per year in Bangladesh, Ethiopia, Pakistan, Malawi and Nepal by calling on the citizens of the United States, United Kingdom and other priority countries to help prevent these deaths. Strategies for Survive to 5 included a social mobilization campaign composed of policy influentials, corporations, citizen groups, schools and youth clubs, celebrities, social networking sites, and media outreach to increase political pressure, particularly for the US and other donor and developing nations to contribute more assistance targeted toward newborn and child survival.

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Overview
Summary

Commitment

Survive to 5

Launched

2007

Est. Duration

4 Years

Estimated Total Value

$75,000,000

Region

Asia, Africa, Latin America & Caribbean

Countries

BANGLADESH, ETHIOPIA, GUATEMALA, MALAWI, NEPAL, PAKISTAN

Commitment by

Save the Children

Partner(s) of the Commitment Maker(s)

Kraft Foods, Inc., Burson-Marsteller, Starbucks Corporation, Ad Council, Pepsico, Procter & Gamble