1Sky commits to raise $45,000,000, communicate a positive vision and a clear, simple set of goals and policy proposals, quadruple the number of 1Sky coalition partners, launch a sophisticated communications and field campaign, and enlist 20 additional influential leaders to serve as spokespeople and advocates for the 1Sky platform within the next 12 months.
1Sky is a campaign borne from the collective urgency and determination of a diverse group of leaders who believe that we must converge quickly and enthusiastically to form a movement capable of achieving policy solutions on the scale of the climate challenge. Americans are ready to respond, yet institutional and political constraints have inhibited the emergence of bold and cohesive leadership. A growing groundswell of public demand is not yet aligned behind policy solutions as big as the problem. Our nation needs to be on something akin to war footing with a society-wide mobilization to immediately reduce global warming pollution and engineer a sweeping transition to a clean energy future. Building on existing institutional strength across the country, 1Sky will aggregate and multiply its power. The goal of the campaign is simple: to help pass national climate policy legislation scaled to the problem, in 2009. There is no better forum to announce the launch of this campaign than the Clinton Global Initiative. CGI staff and partners have been highly enthusiastic and supportive. 1Sky's association with CGI has already spawned new investments and relationships. This is an entirely new effort intended to link together hundreds of currently disaggregated efforts and to transform them into a powerful, focused campaign for US federal policy on climate change and a green energy economy.
1Sky is a unifying campaign, not another new institution working on climate change. Because it is a point of convergence for hundreds of leaders and institutions rather than an organization, 1 Sky will launch in affiliation with planned and emerging events and communication efforts in 2007. The campaign will invest primarily in existing organizations from the faith, environmental, youth, business, human rights, economic development, and related sectors. 1Sky will aggregate the power of local elected climate champions, business leaders, youth, scientists, environmentalists, religious constituencies, and many others.
1Sky's first steps include: 1) partnering with Energy Action and Campus Climate Challenge to bring 5,000 students to Washington, DC to advocate for the 1Sky platform in early November; 2) reaching out to over 100 mayors at the Mayor's Summit in November to catalyze municipal partners; 3) formally launching the campaign in December, 2007 with a blue ribbon line-up of influential leaders; 4) retaining a communications firm to execute a positive and targeted campaign focused on the promise of a clean energy economy rather than the nightmare of global warming; 5) establishment of an effective governance structure that remains nimble and transparent; 6) deploying 100 organizers in twelve states to execute voter engagement programs in association with existing organizations; and 7) formalizing economic and scientific advisory councils to help bolster the vision of a green economy with five million new jobs.
The campaign will be led by a seasoned team with a combined century of experience in organizing, communications, and energy-related work. 1Sky has just retained a campaign director to execute the day-to-day functioning of all teams and the overall strategic plan. Partnering organizations will help drive communications, field strategies, and advocacy. The emerging initiative has attracted wide support from a variety of sources from grassroots to Hollywood, united by a determination to scale partners' aspirations and 1Sky's strategies up to the size of the problem and the opportunity.
Anticipated Launch: December, 2007
First Milestone(s): Support and partner with Energy Action and Campus Climate Challenge in bringing 5,000 young people to Washington, D.C. in November 2007 to insist that the federal government enact policies on climate change that are commensurate with the scale and timing of the problem.
The Energy Action Coalition (EAC) and its main campaign, the Campus Climate Challenge, is a coalition of 46 student organizations. In partnership with 1Sky, they will be organizing a 3 day event in Washington DC to bring 5,000 students from across the country to be trained in student organizing, voter registration, coalition building, and advocacy. Those 5,000 students from 110 campuses across the country will then be charged with returning to their campuses to train others, thereby exponentially increasing the number of students exposed to the 1Sky campaign and the necessary tools to engage politically.
Participants in this Activity: Energy Action Coalition (EAC)
Measures of Success: the measures of success will be (1.) number of students who come to DC; (2.) number of trainings that occur on campuses after DC event; (3.) congressional understanding of massive student interest in climate change as a top policy priority, measured by policymaker statements, press coverage of student event, and number of congressional meetings secured by students.
Second Milestone: Gain endorsement from numerous mayors at the US Conference of Mayors for 1Sky
In November 2007, the US Conference of Mayors has invited 1Sky to present to its mayors at its Climate Summit in Seattle.
Participants in this Activity: US Conference of Mayors, Ella Baker Center for Human Rights, Climate Solutions
Measures of Success: the measures of success will be (1.) the endorsement of ten prominent mayors; (2.) press coverage of mayors committing to climate solutions; (3.) how many mayors choose to become advocates and messengers for the 1Sky campaign
Third Milestone(s): Launch signature campaign to formally launch 1Sky with an estimated 20 diverse leaders and luminaries.
In December of 2007, 1Sky will run a full page ad in several newspapers, including the New York Times, to formally lay out the 1Sky policy platform and demand US action to meet its demands.
Participants in this Activity: 1Sky
Measures of Success: the measures of success will be (1.) the caliber of signatories; (2.) press coverage; (3.) penetration into political process
1Sky seeks investments, grants, and organizational partners from CGI members. In particular, 1Sky needs: 1) financial commitments to its 501(c)(4) and 501(c)(3) entities to amplify the early investments 1Sky has received; 2) leaders and organizations ready to partner in the campaign in a serious way; 3) pro bono communications professionals to design and execute selective parts of 1Sky's marketing and promotion; 4) prominent and influential leaders and celebrities willing to join its growing list of endorsers and public spokespeople.