P&G Children's Safe Drinking Water: Saving Lives through the Power of Clean Water
In 2010, Procter and Gamble (P&G) through the P&G Children's Safe Drinking Water (CSDW) Program, a not-for-profit effort of P&G, committed to increase its capacity and scope to provide clean drinking water to developing countries with the aim of saving one life every hour, 24/7, by 2020. P&G pledged to: 1) build a new P&G Purifier of Water packet manufacturing plant in Singapore, 2) raise awareness of the global water crisis through its marketing and media channels, and 3) expand the program to deliver 200 million packets per year by 2020. Since its inception in 2004, the CSDW Program has distributed clean water to vulnerable populations in the developing world through the efforts of 150 partners in more than 75 countries under six previous CGI Commitments to Action.
In 2015, P&G reaffirmed its company commitment to playing its part to help end the global water crisis. With the support of its leading global consumer brands and its public, private and civil society partners, P&G continues to expand the distribution of P&G packets and expects to deliver a cumulative 15 billion liters of clean drinking water by 2020 through the Childrens Safe Drinking Water Program. P&G will continue to leverage its global marketing scale with consumers to raise awareness of the global water crisis and engage individuals to get invovled and help save lives through the power of clean water.